Muji

MUJI is a global retailer of high-quality, simple products across categories -- from homewares to fashion to wellness and more -- that provide satisfying, expertly-designed solutions for everyday needs. MUJI’s full name, Mujirushi Ryohin, loosely translates to "No-Brand, Quality Goods", underscoring its enduring commitment to modesty, affordability, and quality. There is a magic in something that is an everyday, utilitarian object that is just right and perfectly designed for its exact purpose -- no more, no less, but just enough. That feeling of magic is MUJI. Established in Japan in 1980, MUJI has steadily grown as the go-to brand for millions of loyal customers in 32 countries around the world offering over 7,000 products. An affordable brand for basics across categories -- from toothbrushes to ladles to pens to aroma diffusers to slippers to chairs and more -- MUJI’s products are always always handsome, durable, and reliable, created to enable customers to live better, simpler, easier lives. While varying significantly in purpose and use, MUJI products are marked by the quality, craftsmanship, knowledge, expertise, and skill that is embodied in being able to get something very simple very right. While MUJI remains committed to its brandless mentality, its ethos is deeply rooted in a strong, intentional design ethos that has attracted an impressive range of collaborators who share this ethos. MUJI’s advisory board includes some of Japan’s most respected designers, including Kenya Hara and Naoto Fukasawa, and the brand has collaborated with international talents including Enzo Mari and Konstantin Grcic. MUJI is also a responsible neighbor globally and locally, working to create positive impact in all of its communities and networks. Spanning beyond its product offerings, MUJI strives to embody business practices that demonstrate a commitment to the environment and communities where it produces and sells goods worldwide.