nocco. is an original brand creating mushroom-motif sundries and clothing. My most popular item, the mushroom frame pouch, is designed to spark excitement when you look at it, bring joy when you use it, and create smiles when you show it to others. Just as mycelium spreads underground, I hope that by using and sharing nocco. pieces, the charm of mushrooms will spread and the community of mushroom lovers will continue to grow.

Designer: Yui Kubo Graduate of Joshibi University of Art and Design, Department of Design and Crafts (Dyeing and Weaving Specialization). I have been creating mushroom-themed art since my university days, continuously exploring designs that best communicate the inherent fascination of mushrooms.