One World, Connecting Smiles.
Creating as many smiles as possible and extending the circle of happiness even further afield.

Sanrio Co., Ltd. was founded in Japan in 1960. Today, we are known for products featuring beloved characters like Hello Kitty. From 1969, we began producing greeting cards with designs not specialized only in characters. All delicately designed in Japan, our greeting card lineup boast an extensive array of designs, including intricate details and fun-loving-pop-ups, which you'll want to display in your favorite places.