The inception of Sterling Ink took shape in the fall of 2018 when she became pregnant with her son, Stirling. As she began the journey of motherhood, Catherine became increasingly fascinated with the notion of purity and innocence. Her drawings and illustrations convey this simple and romantic concept. This would serve as a vehicle in her endeavor to create a brand that was both sentimental and meaningful.

Catherine had always yearned to merge two sensibilities. On one hand, meeting pragmatic sensibilities; she wanted to create a platform for individuals to collect their thoughts, and channel their creativity through pen on paper. On the other hand, the idea of being whisked away into a whimsical garden, encircled by flora and fauna was an alluring vision unbounded by the limitation of reality. This vision would inspire her to create an elevated stationery product line that strove to resonate with the romantic at heart.